Color Matching: More than Meets the Eye

2024-03-06T01:19:52+00:00April 27th, 2023|Color|

Have you been tasked with buying color for a new product line or prototype but are unsure where to even begin? Color matching is an essential & often underappreciated aspect of the manufacturing process and can have significant effects on production; getting the colors right is essential for creating a consistent brand identity and ensuring customer satisfaction. We have listed some factors to consider when purchasing color: 1.Variations in lighting: Lighting conditions can have a [...]